An example of an E-Commerce success and its causes

With the changing trends of globalization and the advancement of modern technology, the development of e-commerce has boomed in the past few years. Nonetheless, an e-commerce company in order to succeed, needs to developed a strong and impressive structure and work thorough a effective organizational process with a strong and skillful management program that may help guiding the foresee change or rapid growth in the market among the other e-commerce companies.

Amazon.com was launched in 1999, which is an e-commerce best known as the first online retailer of the Internet world. Amazon is presently ruling the Internet business with its best marketing techniques and expertise in relation to the market trends and demands of its customers. It is booming through out the world of e-business with its wide range of books related to a variety of subjects and topics, committing a major source of income as well as also succeeded in marinating brand names. It is the only website that contains altogether web books, business brands and retails on a single web-based business. Therefore, Amazon does not only leads to sale books but also offer a variety of electronic items as well as video, music, health and fitness, wireless cell phones, automobile, house holds, gifts, software, hardware, kitchen utensils and many more stuff. It therefore contains items related to all ages, all interests and all fields as well as all areas.

Where the electronic business fashion is simple to understand as it provides a lower cost to its consumers due to the fact that they have lower operating costs, thus hold less inventory than the traditional stores in the market where we have to go personally shop to shop for purchasing required stuff. On the other hand Amazon.com has significantly grabbed the electronic business by selling its online books and now electronic items and other stuff. Nonetheless the effective management and consumer identification in the market lead Amazon.com to achieve tremendous success in the filed of e-commerce. It in true sense made business via Internet a wealthy way to improve profits and increase revenues. The strategy to work better and adopting a strong base of selling products marks Amazon different from the rest of the e-commerce organizations. Its prudential approach generated a marginal increase to the revenues as well as expanded its existing commercial activities.

Furthermore, the efficiency in dealing the customers and making them a priority as providing exceptional customer services continuously focus on them, makes Amazon.com on top of all the other e-commerce companies. Nonetheless the determination to achieve its goal to build the most customer-centric company of the universe with the ability to offer a healthy customer service both domestically as well as internationally has marked a great difference among the competitors of e-commerce since the last few years. In order to achieve success in their goals they hire local employees in foreign countries as they did in Germany and U.K. This not only helped them gathering information about the local market and the demand of the people of these countries but also introduced more channels and branches of Amazon.com in these foreign countries to provide them a familiar look to this e-commerce company. For instance, in United Kingdom Amazon.co.uk and for Germany they made Amazon.de. This was a brilliant idea for attracting the locals of foreign countries towards its business in regard to expansion its customers and increase in profits.

Amazon.com has immensely gained economic profit with recognition in e-commerce all over the world due to its strong organizational and effective team management strategies. But the most significant and distinguishing quality of Amazon.com is its customer relation management. Its effective customer relation policies and meeting the demands of its valuable customers are the key element that marks a distinction to its success from the other e-commerce companies.